Course curriculum

  • 1
    MANAGEMENT FOUNDATIONS
    • 1. Managers in an organization
    • 2. The good manager
    • 3. The different types of managerial roles
    • 4. A manager's main functions
    • 5. Introduction to Planning
    • 6. Creating smart objectives
    • 7. Competitor research
    • 8. Break-even Analysis
    • 9. Budgeting
    • 10. Project management
    • 11. The principles of organization
    • 12. The role of Human Resources
    • 13. Planning HR needs
    • 14. Motivating employees
    • 15. Employee motivation tactics
    • 16. Terminating employee contracts
  • 2
    STRATEGIC MANAGEMENT
    • 1. Strategy Course Notes.pdf
    • 2. The role of Strategy
    • 3. Mission, Vision and Values statements
    • 4. The four stages of the industry life cycle model
    • 5. Importance of the industry life cycle model
    • 6. The Introduction stage
    • 7. The Growth stage
    • 8. The Maturity stage
    • 9. The Decline stage
    • 10. Michael Porter's Five Forces model
    • 11. The threat of new entrants
    • 12. The threat of substitute products
    • 13. The intensity of current competition
    • 14. The bargaining power of suppliers
    • 15. The bargaining power of clients
    • 16. Competitive advantage, An Introduction
    • 17. Building a sustainable competitive advantage
    • 18. Resources and capabilities
    • 19. Acquiring a competitive advantage
    • 20. The three main competitive strategies
    • 21. Cost leadership
    • 22. Differentiation
    • 23. Find your niche market
    • 25. An introduction to SWOT analysis
    • 26. Types of growth opportunities
    • 27. Organic growth
    • 28. Inorganic growth
    • 29. Horizontal integration
    • 30. Vertical integration
  • 3
    MARKETING FOUNDATIONS
    • Marketing Course eBooks.pdf
    • 1. What is Marketing's role
    • 2. Marketing's key processes
    • 3. What is a marketing plan
    • 4. The psychology of customers
    • 5. Conducting marketing research
    • 6. The different stages of marketing research
    • 7. Data collection for Marketing Research
    • 8. Client segmentation
    • 9. Choosing a target customer group
    • 10. The four Ps of Marketing
    • 11. The product concept
    • 13. The typical product life cycle
    • 14. The variables influencing product pricing
    • 15. The demand curve
    • 16. Setting up product distribution
    • 17. Types of distribution channels
    • 18. The e-commerce
    • 19. Creating a marketing campaign
    • 20. The importance of social media
    • 21. Using KPIs to improve decision-making
    • 22. The Customer-Lifetime-Value formula
  • 4
    NEGOTIATION
    • Negotiation eBook
    • 1. Intro to Negotiation
    • 2. What is BATNA
    • 3. Reservation point
    • 4. Assessing yourself
    • 5. Assessing the situation
    • 6. Assessing your opponent
    • 7. Distributive negotiations
    • 8. Distributive strategies
    • 9. Interest-based bargaining
    • 10. Interest-based strategies
    • 11. Claiming
    • 12. Aversive tactics and protection
    • 13. Negotiation strategy
    • 14. Conflict resolution
    • 15. Establishing trust
    • 16. Repair a broken trust
    • 17. Mediums of negotiation
    • 18. Reciprocation
    • 19. Consistency
    • 20. Social proof
    • 21. Liking
    • 22. Scarcity
    • 23. Authority
  • 5
    ACCOUNTING FOUNDATIONS
    • 1. What is Accounting
    • 2. The Importance of Bookkeeping
    • 3. An Introduction to Financial Accounting
    • 4. The different types of accounting standards
    • 5. The three financial statements
    • 6. Types of revenues
    • 7. Types of expenses
    • 8. Income taxes
    • 9. Depreciation and Amortization
    • 10. Types of assets
    • 11. Types of liabilities
    • 12. Equity
    • 13. Accrual accounting
    • 14. The importance of timing when recognizing revenues
    • 15. Revenue recognition criteria
    • 16. Cost recognition principles
    • 17. Technical aspects of cost recognition
    • 18. The two types of Income Statement formats
    • 19. The Revenue Recognition Principle
    • 20. The Expense Recognition Principle
    • 21. Historical Cost vs. Fair Value Accounting
    • 22. The Accounting Equation
    • 23. Accounting System General Ledger
    • 24. T-Accounts, Understand Debits and Credits
    • 25. P and L T-Accounts
    • 26. Calculate Depreciation Expense
    • 27. Understand if a business makes or burns cash
    • 28. The three parts of Cash Flow statements
    • 29. Cash Flow computations (The Direct method)
    • 30. Cash Flow computations (The Indirect method)
    • 31. Cash-Flow.xlsx
    • 31. Cash Flow in practice
    • EVALUATION