Course curriculum

  • 1
    MARKETING FOUNDATIONS
    • Marketing Course eBooks.pdf
    • 1. What is Marketing's role
    • 2. Marketing's key processes
    • 3. What is a marketing plan
    • 4. The psychology of customers
    • 5. Conducting marketing research
    • 6. The different stages of marketing research
    • 7. Data collection for Marketing Research
    • 8. Client segmentation
    • 9. Choosing a target customer group
    • 10. The four Ps of Marketing
    • 11. The product concept
    • 13. The typical product life cycle
    • 14. The variables influencing product pricing
    • 15. The demand curve
    • 16. Setting up product distribution
    • 17. Types of distribution channels
    • 18. The e-commerce
    • 19. Creating a marketing campaign
    • 20. The importance of social media
    • 21. Using KPIs to improve decision-making
    • 22. The Customer-Lifetime-Value formula
  • 2
    WEBSITE FOR DIGITAL MARKETING
    • 1. Build a website in Less Than 1 Hour
    • 2. Wordpress vs. Wix, Weebly etc
    • 3. Get a Domain name and hosting
    • 4. Web Pages, Post, Menus and Widgets
    • 5. Premium Wordpress Theme
    • 6. Wordpress Security with Plugins
    • 7. Activate Your Free SSL Certificate in 1 Click
    • 8. Set Up Email Addresses for Your Business
  • 3
    YOUTUBE MARKETING
    • 1. YouTube Marketing Strategy
    • 2. YouTube Competitor Analysis
    • 3. YouTube Account Setup
    • 4. YouTube Banner
    • 5. YouTube SEO
    • 6. YouTube Thumbnails
    • 7. YouTube Cards
    • 8. YouTube Monetisation
    • 10. YouTube Ads
    • 9. YouTube VidIQ (Free Tool)
  • 4
    TWITTER MARKETING
    • 1. Twitter Profile Setup
    • 2. Twitter Features
    • 3. Twitter - What to Post
    • 4. Twitter Followers
    • 5. Twitter Hashtags
    • 6. Twitter Polls
    • 7. Pinned Tweets
    • 8. Twitter Customer Acquisition
    • 9. Twitter @Mention Influencers
    • 10. Twitter on Your Website
    • 11. Twitter Analytics
  • 5
    INSTAGRAM MARKETING
    • 1. Instagram Business Account Setup
    • 2. Follow These Instagram Accounts
    • 3. Instagram Profile Image
    • 4. Instagram Bio
    • 5. Instagram Content Creation
    • 6. Instagram Reposting
    • 7. Instagram Followers Hack
    • 8. Instagram Stories
    • 9. Mention Influencers
    • 10. Instagram Spam
    • 11. Instagram Analytics
    • 12. Shopping on Instagram
  • 6
    FACEBOOK MARKETING AND ADS
    • 1. Why Market Your Business on Facebook
    • 2. Facebook Page Setup
    • 3. Facebook Icon
    • 4. Facebook Cover Image
    • 5. Facebook Page Description
    • 6. Facebook - What to Post
    • 7. 8 Tactics To Get Your First Page Likes
    • 8. Secret Way to Boost Page Likes
    • 9. Facebook Competitions
    • 10. Facebook Groups
    • 11. Facebook Live
    • 12. Manage Multiple Facebook Pages
    • 13. Facebook Comments and Reviews
  • 7
    NEGOTIATION
    • Negotiation eBook
    • 1. Intro to Negotiation
    • 2. What is BATNA
    • 3. Reservation point
    • 4. Assessing yourself
    • 5. Assessing the situation
    • 6. Assessing your opponent
    • 7. Distributive negotiations
    • 8. Distributive strategies
    • 9. Interest-based bargaining
    • 10. Interest-based strategies
    • 11. Claiming
    • 12. Aversive tactics and protection
    • 13. Negotiation strategy
    • 14. Conflict resolution
    • 15. Establishing trust
    • 16. Repair a broken trust
    • 17. Mediums of negotiation
    • 18. Reciprocation
    • 19. Consistency
    • 20. Social proof
    • 21. Liking
    • 22. Scarcity
    • 23. Authority