Course curriculum

  • 1
    STRATEGIC MANAGEMENT
    • 1. The role of Strategy
    • 3. Mission, Vision and Values statements
    • 4. The four stages of the industry life cycle model
    • 5. Importance of the industry life cycle model
    • 6. The Introduction stage
    • 7. The Growth stage
    • 8. The Maturity stage
    • 9. The Decline stage
    • 10. Michael Porter's Five Forces model
    • 11. The threat of new entrants
    • 12. The threat of substitute products
    • 13. The intensity of current competition
    • 14. The bargaining power of suppliers
    • 15. The bargaining power of clients
    • 16. Competitive advantage, An Introduction
    • 17. Building a sustainable competitive advantage
    • 18. Resources and capabilities
    • 19. Acquiring a competitive advantage
    • 20. The three main competitive strategies
    • 21. Cost leadership
    • 22. Differentiation
    • 23. Find your niche market
    • 25. An introduction to SWOT analysis
    • 26. Types of growth opportunities
    • 27. Organic growth
    • 28. Inorganic growth
    • 29. Horizontal integration
    • 30. Vertical integration
  • 2
    BUSINESS DEVELOPMENT FOUNDATIONS
    • BUSINESS FOUNDATIONS-ALL SLIDES
    • 1. Define business development
    • 2. The purpose of business development
    • 3. How business development is unique
    • 4. Business development role
    • 5. The lifecycle of a business development relationship
    • 6. Interviewing for a business development role
    • 7. Setting and understanding expectations
    • 8. Measuring business development performance
    • 9. Career opportunities
    • 10. Making business development relevant
  • 3
    BUSINESS DEVELOPMENT STRATEGIES
    • BD STRATEGY - ALL SLIDES
    • 1. Grow your business through strategic planning
    • 2. Designing the foundation for your strategic plan
    • 3. Understanding the desired state
    • 4. Developing your vision, mission, and purpose statement
    • 5. Setting strategic long-term goals
    • 6. Determining your current state
    • 7. Creating your key strategic initiatives
    • 8. Using your SWOT to close the gap
    • 9. Executing your strategic plan
    • 10. Five pitfalls of biz dev strategic planning
  • 4
    BUSINESS DEVELOPMENT RESEARCH
    • BD Market research - ALL SLIDES
    • 1. What is business development
    • 2. Understand the business you're in
    • 3. Unpack the sales process
    • 4. Research fundamentals
    • 5. Believe in what you sell
    • 6. Understand your prospect's customers
    • 7. Address competitors
    • 8. Getting rejected
    • 9. Lack of customer knowledge
    • 10. Never giving up
  • 5
    MANAGEMENT FOUNDATIONS
    • Management Course eBooks.pdf
    • 1. Managers in an organization
    • 2. The good manager
    • 3. The different types of managerial roles
    • 4. A manager's main functions
    • 5. Introduction to Planning
    • 6. Creating smart objectives
    • 7. Competitor research
    • 8. Break-even Analysis
    • 9. Budgeting
    • 10. Project management
    • 11. The principles of organization
    • 12. The role of Human Resources
    • 13. Planning HR needs
    • 14. Motivating employees
    • 15. Employee motivation tactics
    • 16. Terminating employee contracts
  • 6
    NEGOTIATION
    • Negotiation eBook
    • 1. Intro to Negotiation
    • 2. What is BATNA
    • 3. Reservation point
    • 4. Assessing yourself
    • 5. Assessing the situation
    • 6. Assessing your opponent
    • 7. Distributive negotiations
    • 8. Distributive strategies
    • 9. Interest-based bargaining
    • 10. Interest-based strategies
    • 11. Claiming
    • 12. Aversive tactics and protection
    • 13. Negotiation strategy
    • 14. Conflict resolution
    • 15. Establishing trust
    • 16. Repair a broken trust
    • 17. Mediums of negotiation
    • 18. Reciprocation
    • 19. Consistency
    • 20. Social proof
    • 21. Liking
    • 22. Scarcity